Marketing:A Case Study On Qantas Airline


qantas business case study

HSC - Business Studies, Qantas Case Study study guide by TheMidnightRain includes questions covering vocabulary, terms and more. Quizlet flashcards, . Business Studies – Marketing – Case Studies. Sub Topic Progress: Marketing Case Study on Qantas. Marketing Case Study on Qantas 2. Marketing Case Study on Lorna Jane. Marketing Case Study on Apple. Marketing - Section III Business Reports (Preview) Marketing - Section IV . Marketing: A Case Study On Qantas Airline Download 14 Pages 3, Words Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT.

Qantas Case Study - SAFUG

The commercial aviation passenger market is characterized by high costs, fierce competition, and low margins. To gain an edge over their competitors, airlines such as Qantas have to deliver the best possible customer experience.

Qantas aims to provide a consistent experience for customers from booking to arrival at their final destination that is personalized to each customers preferences. This experience must be of the highest standard and meet customer expectations.

The airline wanted to develop an in-flight application that would aggregate and present passenger information to cabin crew to improve customer recognition and improve customer qantas business case study captured on board the flight.

Armed with this information, the crew could prepare their greetings and service plans accordingly to recognize this event. Previously, this contextual and timely information qantas business case study not available to the cabin crew without manual processes intervening. To obtain approval to develop the application, the Qantas team had to be able to build a prototype quickly for a small trial, qantas business case study.

The data platform had to be cost effective, scale to meet varying demand peaks and deliver data globally in milliseconds. Initially, the application would be available to about 1, cabin crew managers. Eventually, the airline wanted to extend it to other customer-facing employees such as airport lounge staff and check-in personnel.

In addition, the airline liked the fact that the AWS Management Console allowed it to see clearly how much capacity it was using and how much it was spending, qantas business case study. Qantas uses Amazon Elastic Compute Cloud Amazon EC2 to provide the resizable computing capacity it needs to support variations in demand.

The airline has also taken advantage of the redundancy of the AWS platform to ensure that any instance that experiences a problem fails over automatically to a working environment. The infrastructure supports Vertica Analytics Database for the Cloud database and Qantas uses Talend to automate the process of integrating its different systems and files into the database. Talend, qantas business case study also runs on Amazon EC2 instances, delivers the application and uses web services to give the airline access to the data.

Qantas has achieved a range of benefits by using AWS to develop and deploy the application. According to Qantas, the project is a prime example of how AWS enables large enterprises to innovate in ways not previously possible. The airline started work on the application in Juneand was able to roll out the pilot program to 20 people within just 12 weeks. The application is used by nearly all 1, cabin crew supervisors — at least one on every domestic and international flight — and the carrier expects to extend this reach to another crew.

The application enables Qantas to capture incidents where a customer is not completely happy with the service they receive. The airline can then refer these situations to its customer care team to resolve proactively before the customer contacts them. Qantas plans to take advantage of the scalability and cost-effectiveness of the AWS Cloud to extend the application to other customer-facing workers without facing a massive cost increase. Developing the in-flight application helped Qantas achieve a better understanding of what is possible with cloud computing.

About Qantas. The Challenge, qantas business case study. Why Amazon Web Services. The Benefits, qantas business case study. Next Step.


Strategic Management – Group report: Qantas case study analysis | Milan Pintar E-Portfolio


qantas business case study


Business Studies – Marketing – Case Studies. Sub Topic Progress: Marketing Case Study on Qantas. Marketing Case Study on Qantas 2. Marketing Case Study on Lorna Jane. Marketing Case Study on Apple. Marketing - Section III Business Reports (Preview) Marketing - Section IV . To avoid a lengthy capital expenditure approval process for developing its proof of concept, Qantas opted for Amazon Web Services (AWS). “The capability and maturity of the AWS brand and its proven track record really stood out for us when evaluating service providers,” says Andrew Stevens, Technical Analyst, Customer Service and Cabin Crew, Qantas. Dec 13,  · Select any free resources below to continue your journey on the HSC. Quick Links All the files or documents in has huge respects to its respective owners. Want a file removed please contact us.